Beverly Hills Weight Loss & Wellness® (BHWL), a wholly owned subsidiary of Weight Loss Forever International, Inc. (OTC Bulletin Board: WLFI - News), today announced plans to open a second Beverly Hills Weight Loss Wellness clinic in Central Florida.

BHWL master franchisee, Bev Hills Diet Inc., announced today that it is expecting to soon sign a lease to open a second weight loss clinic in the Longwood area of Central Florida. "The beginning of the new year is a very active time for weight loss clinics," Kathy Brewer, area director, explained. "The advance response to opening our first clinic in the Heathrow area lead us to speed up the opening of this second clinic. We plan on opening eight (8) locations in the Central Florida area within the next 12 months."

Confirming this fact, company President Mike D'Apolito added, "The demand for a tailored and supervised weight loss program crosses all lines of an area's demographics. We've found that in some areas of the country, clients will actually pass by new locations and continue to visit the clinic they have established a relationship with. Our customers report they find the personalized service and concern of the staff to be a leading reason they stay with the Beverly Hills Weight Loss program."

Weight Loss Forever International is a franchise management company currently operating 43 clinics under two brands, Weight Loss Forever® and Beverly Hills Weight Loss & Wellness®. The company utilizes a system of all- natural products that help stimulate the body's natural processes to effectively facilitate weight loss. A panel of nutritionists, biochemists and herbalists developed the Weight Loss Forever System for weight control.

WLFI stock reached a 52-week high this week as the company recently implemented an expansion strategy based on six areas: franchising, master area developers, co-venturing, e-commerce promotion and marketing, acquisitions and increasing clinic revenues. This expansion is considered to be an important step in this plan.

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum or prospectus. Specifications are subject to change without notice.