HPNOTIQ’s Blue Brew “Love Potion” Sipped Post-Premiere

Private After-Screening Party Staring Will Smith Has Audience Getting “Hitched” Sipping HPNOTIQ

New York -- Columbia Pictures new film "Hitch" starring Will Smith, had industry insiders celebrating Wednesday evening at the midtown nightclub – The Vue – during an exclusive after-screening party of HITCH. Inside, party goers were seen sipping a blue, sexy love potion created especially for the event and in keeping with film’s romantic theme. The film’s lead character Alex Hitch Hitchens (Will Smith) is a legendary "date doctor" helping men woo the women of their dreams. The HPNOTIQ Hitched Love Potion begins with HPNOTIQ, the aqua-hued premium vodka with tropical fruit juices and a hint of cognac. Then, add one ounce of citrus vodka, a splash of lemon lime soda, and shake with ice. Slowly add a touch of grenadine and finish with a piece of chopped coconut garnish to complete the love potion cocktail. Instantly recognizable in a striking frosted champagne-style bottle, HPNOTIQ is a must-have accessory at all the right parties and has been featured at the Oscars, Grammy’s, Fashion Week, the Video Music Awards, the Super Bowl and the NBA All-Star Weekend. Its critically acclaimed taste, mixability and striking aqua blue, ultra cool color have made HPNOTIQ a favorite from coast to coast. IT’S HPNOTIQ. Additional drink images and product info available at: www.hpnotiq.com. HPNOTIQ HITCHED LOVE POTION 2 oz. HPNOTIQ 1 oz. super premium citrus vodka Splash of lemon-lime soda Grenadine Shake with ice, strain into a martini glass and slowly add a touch of grenadine. Garnish with chopped coconut. Contact: Allison Ward Moore (on Behalf of HPNOTIQ) Email: moore.pr@gmail.com Tel: 920-499-1328