Business TV network praises Olympian Michael Phelps’s smart online approach to connecting with his fan base and building his brand.
Bristol, UK ( MaleBits ) 8th October, 2008 -A few weeks ago, Michael Phelps was the toast of Beijing as he swam his way to a record eight Olympic gold’s. Today, it’s his smart online strategy that’s winning plaudits from business experts and commentators around the globe.
Phelps has made extensive use of online networking site like Facebook to connect with his public. He now has 1.5 million "phans," on Facebook: almost as many as US presidential candidate Barack Obama.
The champion swimmer has built his profile to a level unheard of among sportspeople outside the major US codes like baseball, basketball, football, and golf. This has helped to win him lucrative endorsement deals with major brands in the US.
Business experts see Phelps’s success as a great illustration of the potential of online social media as a tool to market brands online.
“Phelps’s approach is a great example of a successful online brand strategy,” says Mark Sinclair, Features Editor with online business TV network yourBusinessChannel. “Of course his achievement in Beijing was phenomenal, but what’s really interesting is how online social networking has allowed him to build on the opportunities that Beijing created. It’s a great illustration of the potential of connecting and networking online.”
“On many of our business TV shows, networking and business experts (http://www.yourbusinesschannel.com/Expert/universal_mccann) like Penny Power and Tom Smith explain that there is enormous potential to grow your brand and expand your business at very low cost, through the use social networking sites. It can be incredibly inexpensive to do”, says Sinclair.
yourBusinessChannel is a small business television channel that specialises in expert business development advice for entrepreneurs. Many of the business TV (http://www.yourbusinesschannel.com/about.aspx?m=6) shows focus on advice from business experts on using Web 2.0 tools to successfully market your business.
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