Sales Book Actually Gets Read!

The selling system called Action Selling, developed by The Sales Board, Inc., has been summarized into an easy-to-read book in short-story format. The book depicts two veteran salespeople discussing their new systemized approach to sales, as their ordinary airline flight becomes a life changing experience.

Minneapolis, MN Feb. 24, 2006—A business sales book intended to introduce salespeople to a research-proven sales management system called Action Selling has found a unique reception among salespeople.

“Readers tell us it’s the only sales book they’ve ever read cover-to-cover,” says Duane Sparks, chairman of The Sales Board Inc. of Minneapolis and author of “Action Selling: How to Sell Like a Professional (Even If You Think You are One).” At 50,000 copies and climbing, the book, available at www.thesalesboard.com for $14.95, has become an Internet bestseller.

Sparks is the creator of the Action Selling sales system, which is built upon a documented, five-step decision-making process used by every buyer in the course of any major sale. The book describes the Action Selling system and sales training program by means of a short story in which an airline flight becomes a life-changing experience as two veteran salespeople, Matt and Joe, discuss realistic problems with Matt’s career.

The story takes about 90 minutes to read. Salespeople say they find it fun and engaging, but also painfully true. They recognize the difficulties Matt faces in a fast-changing sales environment. And they wince as Joe points out the mistakes Matt is making—because these are costly errors committed, unknowingly, by the vast majority of salespeople, including seasoned veterans. “The story format lets us show them, instead of just telling them, how they can make more money and enjoy their jobs more fully,” Sparks says.

For more information about the Sales Book or the Action Selling system, visit the Sales Training site ( http://www.thesalesboard.com ) or call 800-232-3485. To arrange an interview with author Duane Sparks, call 800-449-3484.