Synchronica Licenses Mobile Gateway to Leading Emerging Markets Service Provider

Emircom to Offer Hosted Mobile Email Service to Businesses and Prosumers in Middle East and Africa (MEA) Region / Contract Represents First ASP (Application Service Provider) Win in the MEA Region

Royal Tunbridge Wells, Abu Dhabi, July 18, 2008 -- Synchronica plc, an international vendor of mobile email and synchronization software, has licensed its award-winning mobile email software Mobile Gateway to Emircom, one of the top five UAE-headquartered IT / telecoms systems integrators. Emircom has offices across the MEA region in UAE, Qatar, Saudi Arabia, Syria, Sudan, Lebanon, and Pakistan and is one of the fastest growing systems integr ators in the region. Emircom will offer a hosted mobile email and synchronization service to businesses and prosumers in these countries through its Managed Services arm, M/s Telelogic. The agreement brings together Synchronica's mobile email technology that works on standard handsets, with Emircom's in-depth knowledge of these countries' mobile email requirements. The contract represents Synchronica's first ASP (Application Service Provider) win in the MEA region. Emircom has chosen Synchronica's Mobile Gateway, because it allows users to send and receive email securely and cost-effectively from mass market handsets without installing additional software on the device or behind the firewall. It also supports a wide range of business and consumer email back-ends on the market including: Gmail, AOL, Yahoo, Hotmail Plus, Microsoft Exchange 2003 / 2007, Lotus Domino, and Sun Java System Communications Suite. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming from emerging markets where PC and fixed-line penetration is low. According to Informa's 'Middle East and Africa Mobile Opportunities and Forecast 2007' report, the Middle East and Africa region is the fastest growing mobile market in the world. A new report by Juniper Research (July 12, 2008) projects that mobile revenues in the Middle East and Africa are set to hit USD 107 billion by 2013, with data services expected to make up 24 percent of billed service revenue by 2013 compared to nine percent today. Debasish Guha Roy, COO at Emircom, comments: "Our customers are always looking for more efficient ways of working, and we believe that offering them a cost-effective, highly secure hosted mobile email service will tick all the right boxes. We've reviewed a number of mobile email products before selecting Synchronica Mobile Gateway for its ease of deployment, its zero footprint architecture, and its ability to work with virtually any phone in use today. We plan to start offering this secure, hosted mobile email service to customers immediately." Lindsey McDonald, ICT Analyst at Frost & Sullivan Africa, comments: "There's definitely a lot of interest in mobile email from companies and prosumers, and a service like this that does not require people to go out and buy expensive mobile phones makes a lot of sense. This partnership between Synchronica and Emircom will give businesses and prosumers in the Middle East, Africa, and India a more affordable alternative to the BlackBerry." Carsten Brinkschulte, CEO at Synchronica, adds: "The relationship with Emircom unites our ground-breaking mobile email technology with their extensive knowledge of their markets' ICT requirements. The result will be a compelling hosted mobile email service that we are confident will prove popular in these developing markets." Synchronica Mobile Gateway offers carrier-grade scalability and synchronizes contacts, tasks, and calendars, as well as delivering mobile push email using industry standards SyncML and IMAP. It is suitable for both consumers and business users and supports a wide range of consumer and business back-end systems. About Emircom Established in 1984, Emircom specializes in Telco, ICT, and ELV technologies, addressing the service provider, enterprise, and hospitality & real estate market; business applications; hospitality & real estate. An ISO 9001:2000-certified company managing over 200 employees, Emircom maintains strategic partnerships with major global organizations, such as Microsoft, IBM, HP, Cisco, Fujitsu Siemens, and Computer Associates. Emircom, considered one of the 20 most influential IT companies in the Middle East, will market IronPort products to the UAE and KSA as part of its bid to become one of the top ten systems integrators in the region by 2009 and one of the top 100 globally by 2010. About Telelogic Established in 2005, Telelogic has been providing professional and managed services in the telecom and information communication technology (ICT) domain to its customers. Telelogoic has its headquarters in Abu Dhabi and branch offices in Qatar and Saudi Arabia. Telelogic professional services portfolio includes consulting, deployment (implementation, integration, customization, localization), and managed operations (24x7 NOC / SOC, audit, and optimization). About Synchronica Synchronica plc develops and markets industry standard mobile email and synchronization solutions for the vast majority of devices in the market today. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at http://www.synchronica.com Press Release Distribution by PressReleasePoint(http://www.pressreleasepoint.com) Contact: Nicole Meissner Chief Marketing Officer Synchronica PLC Royal Tunbridge Wells, Abu Dhabi +44 1892 552 780 Mobile: +44 7977 256 412 Fax: +44 1892 552 721 nicole.meissner@synchronica.com http://www.synchronica.com