The fastest growing site in the UK, BeNaughty.com, releases a handy application for members to chat MSN Messenger style

Edinburgh, UK, April 30, 2008

A fast-paced lifestyle means singles may perceive logging into a website as a waste of time these days. Online chat software brands like MSN Messsenger and Skype have created certain expectations and have influenced the way online users interact with websites and software applications. The creators of BeNaughty.com realise the market needs and recently decided to make login and site access a bit easier for their members by offering the Easychat application, a downloadable piece of software which singles can install in their own PCs.
How does it work? BeNaughty members can enter their www.benaughty.com account and chat to their friends and contacts without having to load up the website, all they need to do is download the application and install it in their computers. This exciting addition to the naughty website comes at no additional cost to members and features fast performance due to the fact that the software sits directly on users’ computers.
Enhancements like these are constantly in the pipeline for the development team at EasyDate Ltd., this to ensure BeNaughty and the rest of their online dating sites portfolio meet the demands of the flirty chatters in the United Kingdom.
The Easychat application, at www.benaughty.com, is easy to use, has a familiar look and feel, allows members to build up a friends list, enables singles to see who is online and features quick buttons such as chat history, member information and member search.
Users of Easychat can view multiple chat windows at the same time and receive notifications when a new message arrives from another member. The application is totally integrated with the BeNaughty system and members who are not using the software are also able to see when Easychat users are online, increasing the chances for all members to communicate and interact online.
The online dating industry is evolving and the increasing popularity of social networking sites has pushed dating sites into an interesting challenge. For the team behind BeNaughty.com this is an exciting time to be working towards offering innovative online dating services and developing features which are addictive for singles who just love to chat.