"The implosion of Howard Dean as a Presidential hopeful, the furor over
John Kerry's remarks, and the many slips by President Bush are a result of poor
audio management on the speaking platform." Top International Media Consultant
tells Washington reporters.
“The implosion of Howard Dean can be directly traced to poor audio management,
as can John Kerry’s disastrous remarks over crooked Republicans”
explained Alan Simpson, the International Media Consultant, to reporters and
communications professionals in Washington, DC.
“The use of refined audio from a noise canceling microphone, without
mixing the crowd noise for atmosphere, created the impression of Dean as a screaming
madman. Had the audio been mixed correctly it would have shown him trying to
be heard over an enthusiastic, cheering crowd. The effect of the cheering supporters
was lost, in fact turned against the candidate by the selective filtering of
the audio given to the media.”
“John Kerry on the other hand did not bother to check and switch off
his lapel microphone, before starting to pull it off and hand to an aide. A
procedure even a rookie speaker should follow. This goof was about crooked Republicans,
heaven knows what the next one will be about. Audio is the least understood
skill in the politicians, and corporate executive’s media training package.
They are groomed in what to wear, how to move their hands and head, but few
know one microphone from another.”
Alan Simpson is best known for developing new television network concepts,
but has over twenty five years coached and advised leading executives, politicians,
and diplomats on “Getting the Message Across”. With a fully equipped
broadcast studio he has the facilities to demonstrate to audiences many different
cameras and microphones. No stranger to public speaking, he has testified to
the US Congress, US Senate and spoken at the United Nations on five occasions,
as well as keynoting major conferences. He has worked in over 65 countries,
including surveying and advising 125 US Embassies and Consulates for the Reagan
Administration.
In response to questions he added that, with the number of high profile court
cases going against key executives, and corporations, many companies are desperately
seeking ways to create more effective news briefing procedures, and improved
coaching of key corporate officers. "When the media circus begins it's
too late to think about audio feeds, lighting and signal routing." Key
executives can contact Alan Simpson on (202) 258-3239
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