In the wake of unproven weight loss claims, unsafe weight loss products, and
the lack of consumer education that currently burdens the weight management
industry, Life Time Fitness, is educating consumers on a safe and effective
way to lose weight with LeanSource?, a comprehensive weight loss and weight
management program.
Concurrent with the launch of LeanSource™, weight loss and weight
management products and educational materials to help people lose
weight safely and effectively, Life Time Fitness, Inc., the nation’s
fastest growing health, fitness, and nutrition company, cited weight management
as a significant and growing problem in the United States.
Weight management is an issue that has ushered in an overabundance of weight
loss supplements and programs without proper consumer education. To
properly address this issue, the Minnesota-based operator of 29 nationally located
sports, fitness and recreation centers has launched an effort to bolster consumer
awareness of weight management issues and to help them to achieve safe, effective
and long-term weight loss.
“The state of obesity in America should not be taken lightly,”
said Jeff Zwiefel, vice president, Life Time Fitness Nutritional Division. “With
more than 40 years of collective experience in the fitness and nutrition industry,
we believe that effective, long-term weight loss is not achievable from a quick
fix or “magic bullet,” but rather, through a balanced approach that
includes exercise, education and nutrition, combined with safe, effective weight-loss
supplementation. Without question, the need for broader consumer awareness has
become vital in an environment with no governmental regulation on weight-loss
product claims, no matter how outrageous.”
According to its Third National Health and Nutrition Examination Survey (NHANES
III, 1988 to 1991), the National Center for Health Statistics found that more
than 50 percent of U.S. adults – approximately 100 million people –
are overweight or obese, and that more than 33 percent of adults
are trying to lose weight. The study also noted that the percentage of overweight
Americans has increased considerably in the last 20 years, and 25 percent of
children are classified as overweight or obese. Furthermore, 54 percent of heart
disease cases and 37 percent of cancers have been attributed to lifestyle behaviors
linked to being overweight.
These statistics fueled an estimated $2 billion market in the United States
for weight loss pills, drinks and programs in 2001, many of which were scientifically
ineffective, highly impractical, not supported by the FDA or simply unsafe.
Of particular concern, Zwiefel noted the significant rise in health-care costs
due to cardiovascular disease, diabetes and cancers, increased media hype and
misinformation about weight-loss “breakthroughs,” and a multitude
of unrealistic expectations from diet supplements and programs, as issues the
company intends to help consumers analyze on their way to a healthier way of
life.
Dr. Bill Wheeler, PhD and RD, a former Staff Nutritionist to the President of
the United States and US Olympic Decathlon Team, and independent consultant
to Life Time Fitness, suggests that three of the most notable red flags in weight
management are: ‘effortless,’ ‘overnight’ and ‘dramatic.’
“If a product or program promises, ‘effortless,’ weight loss,
it does not have consumers’ long-term health and wellness in mind,”
said Wheeler. “Likewise, any product or program that guarantees ‘rapid
results’ is designed for temporary loss of water weight, which can lead
to ‘yo-yo’ dieting and the risk of serious disease. Furthermore,
a weight-loss product or program should complement your lifestyle, not require
a dramatic change to it. Using supplements to promote weight loss simply must
accompany a balanced diet and exercise program.”
“Life Time Fitness understands that losing weight is not easy but, at
the same time, the formula for success is really no mystery either, despite
the bewildering number of products, plans and programs out there,” said
Zwiefel. “That’s why we’ve developed our LeanSource system.
Used in conjunction with consistent exercise and good nutrition, LeanSource™
Thermogenic Supplements, Meal Solutions and the complete lifestyle management
program can help individuals to accelerate weight loss.”
Unlike countless other weight-loss systems, LeanSource is:
* Supported by reputable, third party research.
* Made from safe, effective ingredients (ephedra free).
* Based on common-sense principles, not hype.
* Part of a comprehensive weight-management system.
Life Time Fitness’ LeanSource™: Four Easy Steps to Success program
is a complete system for people who desire safe, effective, long-term weight
loss. The system comprises LeanSource weight-management products, an educational
video/DVD program and exercise and nutrition services, which are available at
Life Time Fitness centers nationwide or via leansource.com. With the program,
company officials state that participants may see powerful results in as few
as eight weeks.
The four steps to weight loss and weight management success include:
1. Taking two LeanSource Thermogenic Supplements in the morning and two in the
afternoon
2. Eating five nutritionally balanced meals and two healthy snacks each day
and replacing meals with a LeanSource Meal Solution when prepared meals are
not available
3. Engaging in 20-30 minutes of cardiovascular exercise and 20-25 minutes of
resistance training four times per week
4. Viewing the LeanSource™: Speed Up Your Metabolism video/DVD program
once per week for three weeks to learn how your body responds to nutrition and
exercise
The LeanSource weight loss program provides a proven, safe and smart solution
for helping consumers lose weight and reach their weight loss and weight management
goals.
For more information about the LeanSource family of weight loss and weight
management products visit: http://www.leansource.com
or contact Jason Thunstrom at Jthunstrom@lifetimefitness.com
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