The Indian Online Industry statistics spell good news for the online users, e-businesses and online ad networks alike. A survey conducted by IMRB and the Internet and Mobile Association of India (IAMAI) reveal that the consumer Internet market is growing at 30 per cent.
“State of the Indian Internet Market”, a report by The Kaufman Bros makes some interesting observations-
• Online Advertising would grow at a CAGR of 50% from 2005 to 2010; $57 million for current fiscal year.
• Inflow from global powerhouses; Google is helping businesses transition to advertising online.
• Traffic would move from larger portals to regional sites and niche content.
• The CPM will flatten and ads per page will increase.
• Growth in paid search will be largely incremental to online advertising in India
• E- Commerce would grow at a CAGR of 72% from 2005 to 2010; $300 million for current fiscal year.
Though the internet advertising and e-commerce industry is small, Mr. Ramesh Kumar, Chief Operating Officer at Cricinfo (a Wisdon Group Company) is of the opinion that, “Considerable advertiser education has happened over the last two years. Most advertisers are slowly waking up to the realities of the online medium and what it can deliver in terms of value. So, the industry is witnessing a turnaround from a point immediately after the bust when, “advertisers gave a knee-jerk reaction and used ‘unrealistic’ methods to include the Internet medium in their media plan.”
With the Indian Advertising circuit bustling with activity, how would the online ad networks be far behind. Precisely speaking, an online ad network provides merging platform for a group of websites in order to maximize revenues and minimize administrative costs through aggregation.
RupizMedia (http://www.rupizmedia.com/) is one such venture that has all its eyes set on the blazing internet industry. A flagship of the Rupiz Infotech group, it is renowned in the UK online marketing arena since its inception in 2001. Rupiz Media vows to provide expertise in the domains of Search Marketing & Web Application Development. With a 140,000 strong keywords rich library, the company has successfully earned its niche in “reputation management” for businesses dealing in Finance, Online Retail, Travel, Real Estate, Mobile telephony and Telecom. Ms Wali, Co-founder and Business Head for Rupiz Media puts it,” The aim is clear; to establish Rupiz Media as a premier agency across the globe by the year 2010. We are young, aggressive and result-oriented. It is our unique in-house technology platform, Search Matrix, that helps accomplishing a project with our very own Rupiz Media finesse and clients have loved it.”
Well, with the action-packed online advertising scene, strong players like Rupiz Media can expect to rope in huge clients besides the coveted global goodwill. The revenues come concomitant.
Contact Details:
Rupiz Media
H-23,
Sector-63, Noida-201301,
Uttar Pradesh, India
Tel: +91-120-4216962
E-mail: press@rupizmedia.com
Site URL: http://www.rupizmedia.com/
|
Bookmark with:
What are these?