PATHWAYS to BEAUTY and WELL-BEING(SM), the first and largest consumer exhibition and teaching program dedicated exclusively to women's beauty and well-being products and set to take place in New York City this September 10-12, is shaping up to be THE New York event this Fall. The show's creators have announced a multitude of notable enhancements that will broaden the depth of the show, as follows:

NYU Signs On

The prestigious New York University School of Continuing and Professional Studies will sponsor the Personal Growth Pavilion, one of five themed areas of beauty and well-being. NYU will offer six daily seminars designed to help women manage their financial and career growth. This is an unprecedented opportunity to sample those NYU Continuing and Professional Studies classes designed to help people better manage their professional lives.

The Fragrance Foundation A "Scents-able" Partner

The Fragrance Foundation, whose primary objective is to expand the appreciation, use and sales of fragrance globally, has agreed to play an active role in "PATHWAYS" by sponsoring the daily "Fragrance Sampling Workshops" created by renowned "nose" Yves DeCheris. Women will test actual samples of fragrance as he identifies the various notes and families of the world's greatest perfumes. Additionally, the Fragrance Foundation will offer free 5 minute "Flower Readings" for visitors -- it involves having women select a fresh flower from a wide selection based on its scent and hold it for brief time before handing it over to the Flower Reader. He then identifies the personal characteristics and fragrance tastes of the visitor that wouldn't have otherwise been apparent. The visitor then moves on to a perfumer who offers suggestions on the best types of fragrance they should wear based on their Reading.

Extensive Media Blitz Planned

"Our primary objective now is to ensure attendance and pre-registration," offers Ms. Grayson. "After all, the 60,000 or so expected visitors are our raison d'etre!" Every type of media will be used to reach and excite the more than 10 million women in the New York-metro area. Current media planning hopes to reach more than 108 million impressions via print advertising, and another 23 million through broadcast. Fifty million additional women will hear about the show through online communications and 40 million more will be influenced to attend through PR. The campaign promises to effectively penetrate the target due in large part to its condensed timeframe -- all advertising will break over an eight week period beginning in July 2004.

Exhibitor Roster Grows ... And Grows

The list of exhibitors who have reserved space currently includes: Anastasia Beverly Hills, Aura Science, Avon, Bath & BodyWorks, Chanel, Citricil, Clarins, Dermanew, Greenhouse Spa, Happy Feet, J.C. Penney, Jelly Drops, Kneipp, Nestle/Power Bar, Nivea, Origins, Phyto-Life, Prescriptives, Sephora, Spa de Soleil, Sprayology, and Victoria's Secret.

Daily Seminar Program Nears Finalization

"The Daily Seminar Schedule is the heart and soul of Pathways," explains Suzanne Grayson, the visionary behind the show and well-known industry consultant. "It is through these seminars that visitors will have an opportunity to engage in a dialogue with the magazines' experts and NYU teachers as they mount programs designed to help women realize the promise of the show, which is intended to guide them toward knowledge, empowerment and fulfillment."

Each of the eleven seminar tracks will be executed by the sponsors and focus on their specific areas of expertise for a total of about 69 classes per day. The program includes:

From the ALLURE Beauty & Personal Care Pavilion: Career Makeovers, Celebrity Beauty, Runway Beauty, Beauty Forecast, Hi-Tech Hair, The Flawless Face, Plastic Surgery, Stop the Clock, Style Updates, Aromatherapy and Fast Hair Fixes

From the ALLURE Professional Salon & Spa Pavilion: Hair Makeovers, How The Pros Using Styling Products, Careers in Salon & Spa, Spa Savvy, Spa Secrets for the Face, Spa Secrets for the Body

From the SELF Magazine Nutrition & Health Pavilion: Stress Reduction, Creating A Fitness & Nutrition Plan, Prevention -- The Key To Better Health, Taking Control of Your Life, Spirituality & Health, Meditation, Eat Right For Your Life, Careers in Nutrition & Health, Nutritional Healing, Vitamin Primer, Aromatherapy for Health, Understanding Natural Medicine

From the fitness Magazine Fitness & Active Living Pavilion: Ask Our MD, Strengthening Your Immune System, Real Benefits of Yoga, Beautiful Skin, Makeup Case Essentials, Balancing Act: Prioritizing Your Daily Routine, "I Did It" -- Inspirational Stories, Fad Diets, Upclose With A Celebrity Trainer, Trends In Home Fitness, Eating Smart, Marathon Training

From the New York University School of Continuing & Professional Studies the Personal Growth Pavilion: Managing Personal Finances, Career Change Workshop, Retirement Planning, Where Are The Jobs, Starting Your Own Business

From the TEEN PEOPLE Magazine Teen Lifestyles Seminars: Teen Fashions, Haircare News, Careers in Beauty & Fashion, Controlling Breakouts, Trends, Makeovers, Fitness Facts, Physical Well-Being, Teen Nutrition, Stylish Technology, Managing Money, Teen Issues

And finally -- and perhaps most exciting for attendees -- Pathways will produce 18 LifeStage Makeovers(SM) per day with women of all ages and life stages, from teens to "sexy sixties." Top makeup artists will help women realize their own star power and have fun doing it. "This LifeStage Makeovers will represent the largest makeover event ever staged," says Ms. Grayson. "And it's our intention that they be as exciting as compelling for those looking on as they will be for those receiving the makeover!"

"Pathways is a quality consumer event that fills a demonstrated need among vendors in many categories -- beauty, spa and salon, cosmetics, hair care, nutrition, physical fitness, financial planning, to name a few," says Karen Crawford, Group Vice President/Show Director. "It offers a first-time opportunity for these companies to reach out face-to-face with the consumer and personally touch affluent women, teens, working women, Latinas, African-American women -- women of all backgrounds. They are critically concerned not only with their physical appearance, but with their own well- being. It is truly a unique initiative."

For more information visit PATHWAYS to BEAUTY and WELL-BEING.