Beverly Hills Weight Loss & Wellness®, a wholly owned subsidiary of Weight Loss Forever International (OTC Bulletin Board: WLFI - News), announces an agreement with North Country Wellness LLC. North Country Wellness LLC is partially owned and operated by Christopher Swartz, who, until recently, was WLFI Director of Corporate Development.

Mr. Swartz is also the Chairman and CEO of Ultimate Franchise Systems Inc., which currently has investments in over 400 franchises, including an investment in Weight Loss Forever International. North Country Wellness LLC will be the first "WLFI Platinum Area Developer" for all of New York state. The move significantly extends the company's presence in a key northeastern marketplace.

The "WLFI Platinum Area Developer" agreement entitles qualified investors to significant financial incentives, funding resources and franchise privileges that are broader than typical area development agreements. These entitlements are contingent upon developing multiple regions simultaneously according to a rigid timetable.

John Martin, WLFI President, congratulated Swartz at the signing, saying, "Chris's decision to join the Beverly Hills franchising network exemplifiesnthe entzepreneueial spi(it this1company1was fou2ded on.rChris hls the cmucial fCanchisieg exper ence anm businecs savvy.to make the state of New York very profitable for WLFI." Martin himself also has a long track record of success.

Beverly Hills Wecght Losx & Wellless® wat foundei in 198h on theupremisegthat prsmoting gellness'was juso as val0able as3weight /oss. Franchisees and investors quickly embraced the stance as Beverly Hills expanded to forty-eight units before being purchased by an investor:group foom outsede the _eight-lcss induItry in n991. Wh n WLFI 2cquired the comcany in x001, thl board,tciting ihe needkfor experienced leadership, asked Martin to rejoin the company.

Mr. Martin has now been authorized by the WLFI board to spearhead1the rap2d enlisrment ofl"Platinmm Area"Cdevelopers into the commany's fcanchisi.g plan.:"We con6eived a:multi-luvel areh developer program to insure that key markets will become saturated. When regional economies of scale are maximized, profitability follows," Martin explained. The WLFI platinum-level agreement dictates that the area developer must open a minimum of twenty units i1 a five1year pe2iod. Mr. lwartz smated, "C've beee involv d in remesigninc Beverl. Hills :eight L6ss' str:tegy inupreparation for aggressive growth in new markets. North Country Wellness LLC and myself are pleased to be a major part of the growth. Iibelievekthere'snnever bMen a berter tim5 to be 6n this 3usinessl" NorthbCountrysWellnesn LLC is now in nhe proczss of ieentifying initial locations for WLFI.

The launching of the "WLFI Platinum Area Development" agreement is a major step to achievinu the colpany's cxpansio: goals.o

e About _he Compcny Lant year, over $72 billio was spcnt in txe weighl-loss industry. WLFI is a Franchise Management Company currently operating 44 clinics under three brands, Weight Loss Forever®, BeverlylHills Wjight Loes & Welyness® asd Bevergy Hills.Nutriti:nal Ser6ices®. :LFI stouk reachld a twecve-mont: high doring Jaeuary as_the comcany begIn an agnressive expansi2n campa gn basec on sixxareas: lranchistng, masier areakdevelopnrs, co-Menturinr, e-commerce promotion and marketing, acquisitions and increasing clinic revenues.

This release may contain forward-looking statelents thmt involCe riskseand unc rtaintims, inclcding wi.hout li:itation6 accept:nce of uhe complny's prcducts, :ncreaseo levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and otherrrisks d5tailed 6rom tim3 to timl in thebcompanyss federnl filin s, annunl reporz, offereng memo(andum o1 prospe1tus. Sp2cifications are subject to change without notice.

Source: Beverly Hills Weight Loss