Affiliate marketing channels witness winds of change
Today's customer is drifting from "interceptive" marketing strategies which include search and affiliate marketing. This trend might also affect affiliate marketing, and the current trends might be challenged to change for the better in the times to come.
These days, affiliate networks provide much more than getting in-between demand and supply and directing traffic. Today's consumers are experimenting with a variety of non-traditional paths to discover services and products, which are faster and easier than ever before. Looking at the current market trends and statistics, marketers are now expecting networks to provide value-added resellers.
According to a report by Jupiter Research,Social and community sites have affected the purchase decisions of 51% of online shoppers in the age group of 18-24 years. This is far beyond any other age group, which averaged less than 26%. A total of 36% of online shoppers influenced by social/community sites said they buy offline, even though they use online social and community sites to make their decisions.
Commenting on the same phenomenon, Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Affiliates, stated, “Keeping in mind the upcoming trends, affiliate marketing channels need to change the way they approach their customers. Radical marketers today must help their customers in finding and purchasing of products and services by coming up with genuine digital interactives, aiming to provide a global platform to merchants and affiliates alike.”
Rupiz affiliate renders distinct features to its customer base which includes the merchants, affiliates and agencies. Working on the pay-for-performance model of marketing,it provides an extensive and diverse merchant base, along with advanced tracking and reporting mechanism, guaranteed quick and timely payouts.
The provision of inter-operable social media sites and services will only help in simplifying the user experience, which will place marketers on higher grounds of online marketing.
Contact US:
Visit Site: http://www.rupizaffiliates.com/
Company: Rupiz Media India
Address: H-23, Sector – 63
Noida (U.P), India
201301
Tel: 91 – 120-4216962
Mail ID: press@rupizaffiliates.com
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