Danbury, CT July 27, 2005 – IndustrialClicks.com is a specialty marketing company that works exclusively in the Industrial, Business-to-Business, and Manufacturing sectors. Leveraging years of Internet experience in the B2B world, IndustrialClicks.com is producing unmatched return on investment for their clients. Focused on Pay Per Click advertising, the agency explains that no other marketing channel offers industrial manufacturers the flexibility, reach, and performance of this value-driven sales tool. “Pay Per Click advertisements speak to people when they are actively looking for information about an industrial product or service online, and send targeted visitors directly to what a client is offering. With cost-per-click pricing, it's easy to control costs—and clients only pay when people click on their ads” stated John Oisela, Marketing Manager.

Pay Per Click marketing is an emerging form of Internet advertising, spawned by the widespread popularity of search engines such as Google, MSN, and Yahoo. Industrial customers gravitate to these search engines, using them to source products and/or services for their projects, factories, and/or automation lines. After making a “search”, consumers are presented with pages that display website listings matching their query. Accompanying these website listings are Pay Per Click advertisements, promoting like minded products or services. The industrial manufacturers’ advertisement is delivered to prospects at the exact moment that they have expressed interest in the product or service, resulting in a highly targeted marketing audience.

Upon seeing an industrial manufacturer’s marketing message, prospects click on the text-based Pay Per Click advertisement and arrive on the client’s website. After landing on the advertiser’s website, prospects can find the information (product specifications, manuals, contact information, etc…) they’ll need to make a purchasing decision or request for quote.

Pay Per Click advertising has become increasingly popular with industrial manufacturers for several reasons; all leading to increased sales and lower marketing costs. Supporting this trend was a recent survey of business-to-business consumers questioned about their usage of the Internet. “When participants were asked to indicate how they would go about making a B2B purchase, 93.2% said they would research the purchase online” stated Paul Brummer of MarketProfs.com. Based on these figures, Industrial companies are gaining a competitive advantage through web-marketing services such as the Pay Per Click advertising services.

Besides pinpointing target markets with extraordinary accuracy, Pay Per Click services offer an attractive cost model. Advertisers only pay for the prospects who click on their ads, no matter how many times they appear; it is comparable to having your ad in the phone book, but only paying a set fee, when someone calls into your office. As a result, costs are easily controlled and managed for the best return on investment.

For additional information on IndustrialClicks.com and their services or pricing, visit their web site at www.IndustrialClicks.com or contact them by phone during regular business hours at (203) 417-9933.

CONTACT: John Oisela, PR
Telephone: (203) 417-9933
pr@industrialclicks.com

IndustrialClicks.com
32 Washington Avenue
Danbury , CT 06810 USA
Telephone: (203)417-9933
Facsimile: (203) 417-9934
www.industrialclicks.com