"This is just one more way in which Prudential Prime Properties can continue to offer its highly recognized, customer service focused approach to real estate." said Michael D. Lyons, Associate Broker. "We've had a large amount of potential customers referred to us who are in the market for rentals. Since customer satisfaction is our ultimate goal, we felt establishing a rental division was our top priority for this year.". Along with establishing a rental division came the hiring of Joe Armstrong as Leasing Division Manager. "I've always admired Prudential Prime Properties's strong commitment to customer satisfaction. I feel this is a great opportunity for me and I am absolutely confident that we will experience the same high level of success as the Sales Division.". Joe Armstrong has several years experience in the Boston rental market and was one of the top rental agents at his previous agency. Prudential Prime Properties Boston Realty Group confirms that they will take a different approach to rentals than most realty agencies in Boston. "Most agencies place a lower priority on their rental division, rushing customers through the process in order to generate quick revenue. We will not take that approach." said Michael D. Lyons. "We wish to establish strong relationships with our rental customers and will offer the same high level of service as we do with our sales customers. We understand that the rental market is quite diverse; including college and graduate students, young professionals, and customers who seek short term leases or luxury accommodations. Catering to each of these different types will separate us from other rental agencies and will allow us to strengthen our commitment to satisfying all of our customer's needs." Prudential Prime Properties Boston Realty Group has also added a rental section to their website which includes rental listings for all areas of Boston and a separate section for luxury rentals. More information may be found at www.prubostonrealty.com.