Fireclick Reporter(TM)

Fireclick Reporter(TM) is a Microsoft Excel plug-in that allows site managers to create and distribute Web analysis reports using the familiar Excel Workbook or spreadsheet. When installed on a PC along with Microsoft Excel, the Fireclick Reporter can retrieve real time and historical data from the Netflame network and populate a spreadsheet with desired information, automatically generating associated charts and graphs. The resulting report can be saved, used for further analysis, and distributed with ease like any spreadsheet via e-mail or the Web.

Stacey Howe, International Marketing Manager of Interactive Business at PUMA AG, has been using a prototype version of the Fireclick Reporter for several months to help measure online marketing campaigns. To roll-up results for dozens of PUMA online properties worldwide she has created an Excel workbook of reports displaying just the data she needs disseminated in the format she wants. With a few clicks of a mouse the report is updated and distributed internationally to other managers at PUMA AG.

"It just makes life easier," said Howe. "The Fireclick Reporter makes it much easier for me to compile data tracking our campaign effectiveness on many different Web properties. With a couple of clicks it's done and we can move on to making the important decisions about what to do to improve the results."

Campaign Data Synchronization

As larger fractions of marketing budgets are allocated toward online campaigns, the need to evaluate the ROI of these campaigns becomes essential. Campaign Data Synchronization enhances Netflame's campaign tracking module by providing online businesses with the ability to programmatically import cost information for online marketing campaigns such as paid search, e-mail, affiliate programs, and banner ads. This first version of the product can automatically retrieve accurate and updated keyword cost-per-click (CPC) for Google paid search campaigns.

Most online retailers conduct paid search campaigns in which they purchase keywords from search providers such as Google and Overture. Paid search results are most frequently displayed in order of bid amount, so the actual cost-per-click is not known until the bid is fulfilled and a visitor actually clicks through to the retail site. For a single keyword costs can range from $0.10 to several dollars or more. In order to measure the success and ROI of a paid search campaign, many marketers manually track this cost information and attempt to match it with the resulting sales conversions (orders, revenue).

Fireclick's Campaign Data Synchronization will eliminate this manual, tedious, inaccurate process and replace it with a simple service that programmatically retrieves keyword cost information from Google and reports the resulting orders and revenue, calculating the campaign ROI with no action required by the marketing manager. Multiple campaigns can be tracked simultaneously, in real time, and results are summarized in a consolidated browser-based reporting console.

"At Magazines.com, we provide consumers with over 1,400 discounted magazine subscription offers, so it is very important for us to be able to track our ROI on a very detailed level," said Joe Blackmon, marketing manager at Magazines.com. "Fireclick has been enormously successful in providing us with a wide range of data that has been extremely relevant in helping us to make informed decisions. We're really excited about having participated in the beta launch of this new service, as it allows us to evaluate our various advertising campaigns, such as paid search, down to every penny spent and every penny earned. We're glad to be working with a company like Fireclick that is proactively creating new technologies that help us to manage our business better than every before."

The Fireclick Reporter is included with all service levels of the Netflame application service, at no charge. Campaign Data Synchronization is included in the Netflame Plus and Enterprise service levels only, as part of the Campaign Tracking module. Current Netflame Enterprise customers can begin using these products immediately at no extra charge.

Netflame is the Web analytics solution of choice for over 300 Web sites of all sizes and in diverse industries to improve their performance and achieve online success. Current customers include leading retailers such as Lillian Vernon, Guess, RadioShack, Bed Bath & Beyond, Tower Records, Ann Taylor, Patagonia, Blair, American Eagle Outfitters, Venus Swimwear, and many more.

For more information, or for a free 15-day trial of one of Netflame's services, please contact salesinfo@fireclick.com.

About Fireclick

Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet easy-to-use Web analytics solution that enables online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick's flagship offering, the Netflame(R) application service helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at http://www.fireclick.com.