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Manufacturing Journalist TR Cutler Continues Industry 2.0 Monthly Column “Cutler Speaks”
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Manufacturing Journalist TR Cutler Continues Industry 2.0 Monthly Column “Cutler Speaks”
Cutler founded the Manufacturing Media Consortium in the 90's. This extraordinary group of more than 3200 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and serves as contributed contributing editor more than three hundred publications annual. The scope of publications ranges from Automation.com to Quality Digest. A sample of Cutler’s feature articles can be located on the TR Cutler, Inc. website.
TR Cutler, Inc. is also the exclusive provider of the Manufacturing Media Blitz, a ninety day, ninety press release campaign that has transformed the communication outreach of thousands of manufacturers worldwide.
TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler almost a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment. TR Cutler, Inc. is providing a voice for manufacturers worldwide.
In the newest “Cutler Speaks” monthly feature article, in Industry 2.0, the respected journalist addresses harnessing CRM (customer relationship management) for productivity. Cutler specifically speaks about the supply chain customer relationship management (CRM) solutions when applied in an effective manner, not only enhance productivity but also help maintain return on investment.
According to Cutler, “Where many CRM solutions have traditionally failed is in the one-size-fits-all approach. Even today, mainstream providers such as Microsoft and SalesForce.com have a business objective that attempts to sell their solutions to as many companies as possible regardless of size or industry. The fallacy in this methodology to provide a generic set of features that services a broad range of customers; effective Customer Relationship Management does not come in a box. The way a manufacturer sells and services his customers is uniquely different than a bank or an insurance company.”
TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300
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