"Integration and compatibility are the two driving principles behind Colaborata 2.2," said Donald Leka, Chairman and CEO of TransMedia. "In order to facilitate unimpeded digital media workflow, we integrated four key elements: digital media management, collaboration, production and distribution modules in TransMedia's universally compatible online platform."

Digital Media Management Module

TransMedia's digital media management module allows users to drag and drop' multiple video, audio, image and document files into the browser window for automated upload, metadata extraction, indexing, sorting, archiving, and transcoding. The system automatically generates browser-based media previews (at various resolutions) creating instant previewing and sharing compatibility with virtually any user. Users can add unlimited custom metadata to assets and projects. New at NAB are advanced metadata search, sort and edit functionality, and asset status and tracking.

Collaboration Module

TransMedia's collaboration module allows users to share and use your information via a robust collection of multimedia collaboration and communication tools. A secure collaborative platform provides clients with great flexibility in assigning access rights and privileges, managing project workflow and controlling sharing functionality both internally and externally. Users can also communicate via video and audio recorded messaging, and new at NAB, live conferencing, presentation and broadcasting tools. Media intensive organizations can shorten work cycles, decrease communication and operating costs, better utilize media assets and work with more immediacy and efficiency with colleagues and clients.

Production Module

TransMedia's production module is an entirely online media production, broadcasting and third party media content resource for producers and other media content creators. The production module contains integrated media licensing, file conversion and editing tools, including an option to sync and preview your uploaded media (video, audio, dialog, etc.) with content from our library prior to license and download.

Debuting at NAB is a new broadcasting component that allows media professionals to stream final versions or in-progress multimedia from their production workstation (AVID, Final Cut, etc) at up to 30 fps while video conferencing and sharing supporting files and information in an entirely browser based solution.

Distribution Module

TransMedia's distribution module allows for the dissemination of your digital media to a worldwide audience. From audio and video publishing and syndication tools, to equipping your sales force with multimedia sales tools, to integrated subscription and ecommerce services, TransMedia provides your organization with a powerful, secure platform to monetize and make the most of your media content and resources.

New at NAB is 1) an automated publishing component, that enables video and audio to be published directly from Colaborata to any website or service; 2) multimedia sales tools, including a new presentation component that allows Colaborata users to narrate, synchronize and share multimedia presentation files; 3) a powerful syndication solution to automate the publishing and syndication of audio and video content.

Easy Implementation and Integration

Colaborata 2.2 requires no server or workstation hardware and no software installation on client PCs. Colaborata virtually eliminates the need for on-site support and maintenance costs. Colaborata allows for customization and quick integration into your existing workflow. An intuitive user interface, makes for short and easy training periods and rapid corporate culture adoption.

TransMedia (http://www.transmediacorp.com) is the leading provider of online media management, collaboration, production and distribution applications for organizations and individuals. TransMedia licenses its browser based media applications to Fortune 1000 corporations, advertising, the music industry, broadcast and cable, film, publishing, government, education, ISPs, and other media intensive industries.

TRANSMEDIA